SRAM RED eTap

SRAM RED eTap is one of the most anticipated new products in the cycling market in years, with two years of hype and rumor providing intrigue for the increasingly technology driven cycling world. This intrigue has resulted in high expectations and excitement, making the first groupsets to be released hard to come by. The first full groups are available in limited quanitities in late February, with upgrade kits and parts available in late March or April. Due to high demand and limited availability, we highly recommend you contact the shop via phone at 972-378-5476 or via email and pre-order.

SRAM RED eTap brings electronic shifting to a wireless world, providing a completely unique shifting system that departs from the traditional model of shifting where the rear derailleur is controlled by the right shifter and the front derailler controlled by the left. Each derailleur is discrete and uses its own battery power source to drive shifting. SRAM's proprietary communication protocol guarantees that a single set of shifters pair exclusively to a set of derailleurs, making sure your shifting is dependable and safe.

SRAM has been developing eTap for more than five years and hundreds of thousands of miles of riding have resulted in more than 20 iterations of product development, producing the results that will be released.

The latest pricing (subject to change) is:

  • Complete Triathlon Group - $2835 (includes 4 blips)
  • Triathlon Group Upgrade (electronics only) - $1580 (includes 4 blips)
  • Complete Road Group - $2758
  • Road Group Upgrade (electronics only) - $1660

Tri Shop also got a look at SRAM eTap at Interbike last fall and SRAM was nice enough to go on camera and provide us with a look at how eTap works.

Tri Shop was able to build an eTap demo group in December for a Felt IA triathlon bike. Check out the full gallery below. Here's a view of the shifters and blip box - the "brains" of the TT group (this is built into the shifters for the road group making a blip box unnecessary in that context):

Here's what the wind would see from the front of this Felt IA:

The bar end shifters are called "blips" and are effectively two buttons, in this case wrapped under the bar tape. It makes for a super clean setup and allows for unique placement opportunities based on where a rider prefers to grip the extensions. Shift to a harder gear with the right shifter, shift to an easier gear with the left shifter, and change chainrings by clicking them both simultaneously.

Here's the rear derailleur - no wires!:

The front derailleur is below - once again, no wires. The battery in the rear derailleur offers 60 hours of riding before a charge. If your rear derailleur battery dies, just replace it with the front battery until your ride is complete. You'll effectively be on a 1x group in the meantime, but it's better than the entire drivetrain failing.

For more information, contact us or visit Tri Shop to talk with our eTap experts.